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All The War They Want

By Jeffrey J. Engle

An Unconventional approach to gaining a competitive advantage



All The War They Want on Amazon

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ALL THE WAR THEY WANT presents counterintuitive problem-solving techniques, using as its case in point one of the most existential threats to our national security and the American way of life: cyber warfare.

Informed by Jeffrey Engle’s experience as a member of the U.S. military’s elite special ops community, his Brazilian jiujitsu training, and his leadership of a premier cyber defense company, All the War They Want offers an alternative perspective on overcoming tough leadership challenges—a perspective previously available only to those bearing the scars of a lifetime at war.

All the War They Want shows you what rules and conventions to break to stack the deck in your favor, giving you a competitive edge in business and in life. Rules to break include, among many others:

  • Never throw the first punch
  • Do your research before you decide what you really want to do
  • Leaders should treat everyone the same
  • Always hire the candidate who best meets the qualification requirements
  • Prepare for the zombie apocalypse, and you will be fine

With Jeff Engle’s guidance, you can learn to build an elite organization ready to meet the call in any battle.


“How teams are built and led is not a science but an art based on personal experiences. After watching how Jeff has built and led his team, inspired by his service in special ops—and how he strives to rally all of us to his critical cause of defending America in cyberspace—I believe him to be an artist of the highest order. Unconventional, creative, a rule breaker in the best sense of the term—that’s Jeff Engle.”

Former President and CEO, Citrix Systems

All The War They Want


Welcome to All The War They Want Podcast, a podcast that explores cyber-warfare, business, and life from unconventional perspectives. The focus is real-world situations, issues, and stories that help connect the dots around what motivates humans to take on audacious challenges.

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Whether he is protecting his platoon from ambush on a dusty road outside Baghdad as a young army sergeant, taking out high-value terrorist targets as a member of the elite special operations community, crushing a jiujitsu opponent to win a Pan-American Championship title, or strategizing about how to block hackers from attacking critical American infrastructure systems, Jeffrey J. Engle’s fighting style is best characterized as unconventional. Cool. Calculated. Gritty. And totally disconcerting to his adversaries.

During his military career, Engle earned two Bronze Star Medals, the Purple Heart, the Meritorious Service Medal, the Army Commendation Medal for Valor, the Combat Action Badge, and the Military Freefall Parachutists Badge in addition to being selected as one of the youngest members of the world’s most elite fighting unit. Following his medical retirement from special operations, Engle continued his fight to protect the country. Through his work with the Defense Threat Reduction Agency, he oversaw emergency management and mass warning/notification systems following terrorist attacks, school shootings, and the like. He devised and coordinated training exercises at the national level to prepare for attacks with weapons of mass destruction and responded to the Ebola outbreak in Sierra Leone, writing a book on disease emergence from the Asia-Pacific region.

Engle was then tapped to create and lead Conquest Cyber to help protect critical American assets from ongoing cyberattacks using the philosophies and tactics he learned in special ops. A graduate of Virginia Tech, where he earned a master’s degree in political science, Engle has also earned a cybersecurity certificate from Harvard University. His hobbies include flying, diving, and deep-sea fishing.